In line with McKinsey’s 7S Management framework,
writer and motivational speaker Chetan Bhagat has come up with his own 7S
framework, for Entertainment. The framework was presented at a press conference
held at the book release of his latest book, “What Young India wants”. The
framework is presented as a foreword in this book and forms the basis of the
book’s second part titled “What Young
India definitely wants”. It is believed that the framework is loosely based
on a similar research done ten years back by some paid gossip magazine writer, which
concluded that ‘In Bollywood, only Sex and Shahrukh (lol) sells’, however CB has taken the research to a different
level.
The IIT/IIM alumnus is the author of six bestselling books
and is considered to be the voice of the youth. He is accredited for
introducing subtle sex scenes(love making) in mainstream novels which opened up
a whole new market segment for the publishing industry.
“All seven aspects in the framework are very important,
however like Shared-value in McKinseys framework, Sex is the one which binds
them all. See, it’s not about how erotic can you make a sex scene, but the
placement and timing is very important. A story which keeps you guessing for
the sex scene, (i.e. if it would happen or not, when would it be, between who and
what situation would lead to it) controls the minds of the audience. An appropriate
placement of such a scene makes a novel or a movie even more gripping than a
revenge plot.” Replied CB on a question asked by a reporter of the gossip
magazine, Times of India.
“After sex the most important
aspect is ‘Sensationalize’. You need to do marketing, and controversies are the
best way of doing that. However you need to do it in a manner that you don’t
burn it to the crisp. Better have a planned fight with someone in a manner so
that it’s a win-win situation. And I concede that I failed to do that in ‘Kai
Po Che’” confessed the writer of the bestselling novel ‘five point someone’.
To another question asked by a reporter on stupidity being a parameter, he replied
“How stupid of you to ask this question. Bollywood has taught us
that stupidity works. Brothers separating in Kumbh mela, Losing Memory - Gaining memory, throwing grenades like
Frisbee and off late delivering babies by vacuum cleaner are all stupidities of
the highest order. And they rocked.”
On being asked about spoof/satire
being so important, he said “Actually I wanted to write the word HUMOR, but
did not a get a synonym with the letter S,
so settled down with Spoof. You see,
I am an MBA, I am used to answering questions in framework, jargons and models.
How bad would it look if I had named it as 6S-1H framework. “
The occasion was also graced by the Bollywood actress
Anushka Sharma who read some of the paragraphs of the research paper along with
Chetan for the crowd gathered. However when asked for the full research work
and the final model, Chetan guided us to a landmark book store, and asked us to
pre-order his next book.
Bollywood already likes the idea of following a framework
and making a movie, however a section of the industry claims that the framework
does not capture the full picture. “ I made a fortune out of movies which had
just one theme, ‘Rich poor divide’ and this framework does not capture it.” Said
Revered dancer and movie star Mithun Chakrobarty.
“Eight out of ten
movies released out of our production house follow the same framework. Actually
this is a framework which we discovered long back which has just been rephrased.
This can’t be patented.” said seasoned director Mahesh Bhatt while scratching
his back.
It is also noted that
Director of 3 idiots, Rajkumar Hirani and Amir Khan are also working on a similar
framework. “Amir and I have already started working on a new model which is merely
5% inspired by Chetan’s framework. This would be presented in the next season
of Satya Mev jayate which is soon to be aired.” said director Rajkumar
Hirani while he was making minor edits to Chetan’s framework.
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The article was published by the unrealtimes (edited).
Link : Chetan Bhagat
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